What social media is popular in Singapore?

The top 5 most viewed and used social media networks in Singapore are Whatsapp in first place with 73%, YouTube with 71%, Facebook at 70%, Instagram with 40% and Facebook Messenger with 42%. Singaporeans enjoy high-speed internet connection on broadband and mobile.

How many Singaporeans use social media?

Singapore Social Media Statistics

By January 2020, more than 4.6 million Singaporeans were active social media users. The figure was a 1.6% increases for the period stretching from April 2019 to January 2020. Thus, up to January 2020, social media penetration in Singapore had touched 79%.

Instagram could therefore be considered as one of the most popular social networks for millennials in Singapore. The Facebook-owned social network counts about 766 million active users worldwide. In Singapore, Instagram ranks fourth among the leading social media platforms .

Who uses Instagram in Singapore?

The number of Instagram users in Singapore amounted to about 2.5 million as of January 2021. In 2019, a total of over 988 million users were active on the social media platform Instagram.

Number of Instagram users in Singapore from 2018 to 2021 (in millions)

Characteristic Number of Instagram users in millions

Who uses Facebook Singapore?

There were 4 440 000 Facebook users in Singapore in January 2020, which accounted for 72.7% of its entire population. The majority of them were men – 51%. People aged 25 to 34 were the largest user group (1 540 000).

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How long do Singaporeans spend on social media?

Daily time spent using online media in Singapore 2020 by activity. In the third quarter of 2020, the average daily time spent using the internet by respondents was around 8.07 hours in Singapore. In comparison, they spent around 2.17 hours on social media every day.

People turn to Instagram because of the huge amount of exposure that users get by using hashtags, following others, and staying active. There have been several success stories of people finding fame and even making money or getting hired just by running an Instagram account!

Social Media Stats Asia

Social Media Percentage Market Share
Social Media Stats in Asia – June 2021
YouTube 10.29%
Twitter 9.77%
Instagram 6.2%

The number of Snapchat users in Singapore amounted to about 795 thousand as of January 2021. In that year, the user count of Snapchat reached over 347.3 million active users.

Number of Snapchat users in Singapore in 2019 and in 2021 (in 1,000s)

Characteristic Number of users in thousands

WeChat is a popular messaging app that does pretty much anything you need- Think Facebook messenger on steroids. … With 938 million monthly active users globally and 2.5 million users in Singapore, WeChat marketing is crucial is any inbound marketing campaigns.

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